Mobile payments is a hot space and is touted to be a very large market in the years to come. The landscape is extremely complex with quite a few players involved – Regulatory bodies, payment companies, carriers, phone manufacturers, certification bodies, banks etc.  And there are multiple companies who wish to ride the wave and claim their share of the pie. All this makes the job of an analyst hard. He has to:

• Track news and updates on product releases, funding stories, management rejigs
• Research and understand the new buzz words, technologies or companies
• Meet up with investors and founders to get a piece of their mind

Needless to say, his calendar will be full of meetings and any time that is not being used to meet people will be used do his homework for the next one. And reading too, is not simple. With multiple news sources writing about the people, companies and products from different perspectives, reading is hectic in itself.

Pugmarks can certainly make his life easy. How exactly?

The groundwork

To start with, Rohan lists down all the important companies, people and news sources in the Mobile Payments industry. He then creates a public twitter list and adds them all to it. The list will look similar to the one below…

 

Signing up with Pugmarks

Rohan now sets up a Pugmarks account by visiting Pugmarks.me. As a part of the sign up process, he shares his Twitter credentials with Pugmarks. The twitter list he created will be used to create a news page for mobile payments. This page is called a Camp. Here is how the camp will look: https://pugmarks.me/camps/mobile-payments

The camp becomes Rohan’s Daily Newspaper for Mobile Payments. This page has news on all the companies he intends to track, sourced from multiple publishers, people and companies themselves. Rohan invites his colleagues to join the camp too. They collaborate by Pugmarking interesting articles. This ensures that the best articles make their way to the top of the camp and greatly benefit all the readers of the camp.

While the Mobile Payments Camp brings all the industry news at one place, Rohan also needs to looks up specific articles, companies and people relevant to the industry. He may do these through multiple sources like Google, Twitter and LinkedIn. The Pugmarks chrome extension is Rohan’s discovery companion in these endeavours. Read on to see how.

Short-term memory on steroids

Rohan does a google query for “mobile payment trends” and opens many new articles in different tabs. Pugmarks understands what Rohan is reading about. When Rohan opens a new tab after reading these articles, more content on mobile payments is awaiting him. The common browsing action of opening a new tab has now become Rohan’s power tool to find articles that cater to his immediate interests! Infact, what he sees will be a theme-based summary of his recent browsing, along with article recommendations.

 

Do more than just reading

Pugmarks helps Rohan do a lot more when he is on an article. Let’s say he is reading this article on Ezetap. As he reads through the page, he finds a mention of “Prizm Payments” – a company he hasn’t heard much about. Rohan just highlights the phrase “Prizm Payments” and does a search without leaving the page. Pugmarks brings him an article on Prizm’s transaction volume and another on P2P mobile payment systems (where Prizm too is a player) right away.

 

Those meetings are important

Rohan has a meeting with Sanjay Swamy today. Sanjay has multiple interests, both as a partner at AngelPrime (an incubator) and as the co-founder of Ezetap – a payments company. How does Rohan go about preparing for it? He opens up Sanjay’s Linkedin profile. Pugmarks scans it to figure out the best articles that might help Rohan start a conversation with Sanjay. It is clear from Sanjay’s profile that entrepreneurship is close to his heart. He is also based out of Bangalore. Given that, the article on Bangalore’s start up ecosystem makes perfect sense. Rohan can start his conversation with this before moving on to other things…

And LinkedIn is not the only place where Pugmarks gives you more on Sanjay Swamy. You can check him out on Pugmarks.me itself. Here is the Pugmarks profile on Sanjay Swamy, and it clearly tells you what he is currently reading about: https://pugmarks.me/user/4050939133/sanjay-swamy

In summary, Pugmarks has made it super easy for Rohan to stay on top of what is happening in the mobile payments industry. If Pugmarks can do so much for Rohan, why should it not work for you? Just write to us on . We will help you create a Camp for your vertical and have you up and running on Pugmarks in no time. And the best part, it is free!