Twitter is great but hard to keep track of. Imagine this. You are a digital entrepreneur from India and you decide to follow the thought leaders in the valley who have interesting things to say about entrepreneurship. If you were to follow the list of people below for the work week of 27-31 August, the table shows you how much content you will need to handle.

 

You will receive 225 tweets. Of these, 151 of them will have a url in them. But, this also includes urls that have nothing to do with your reason for following them – Entrepreneurship. If you were to remove those, you will end up with 51 urls worth reading. This is 51 articles from 8 people in just 1 week. If you were to follow more people and for a longer duration in time, you are likely to have a few hundred or maybe even a  few thousand articles.

Even within the 51 articles that talk about Entrepreneurship, not all of them will be relevant to you today. Based on where your startup stands, a few articles might be way more important than the rest. The others become important as your startup transitions from one stage to another.

Let us say you are currently courting VCs as a part of your fund raising and due diligence process. How would it be if you were to land on any article that talks about fund raising, and you instantly get to see if any of the above 51 articles cover those topics ? This is now possible, with Pugmarks – a contextual disovery network.

If you were to be reading an article from Mukund Mohan on fund raising, Pugmarks will show up at the bottom of the page like this –

The strip tells you immediately that Mark Suster has something to say about due diligence. Click on the strip and you will see this :

 

There you go. Mark Suster has tweeted an article on unreasonable claims made by investors in the due diligence process.

To summarize, Pugmarks lets you carry your twitter stream around the web and mine insights in context. We do all the heavy lifting for you. Just connect your twitter to Pugmarks and we will look at all that lands in your stream, index articles that matter and bring them up when you are looking for information around those topics – anytime now or in the future. And it is not just about twitter. You can extend it to your entire web of trust – your friends or other sources that you wish to read from.

Do register for an invite on Pugmarks.me and we shall get back to you soon.

Aditya